SEO & Search
Google admits GEO is SEO. But that's not the problem.
Google's new AI guide says GEO is just SEO. We said it 3 months earlier. SEO isn't the problem. Google's click-based business model is.
Blog
SEO & Search
Upgrade your SEO for AI, pillar by pillar
AI SEO hasn't replaced the three pillars: content, technical, popularity. It's stretched two of them and routed the third through more steps. Walked through pillar by pillar, with receipts.
Digital Advertising
ChatGPT ads solve the intent problem, changing everything.
Google gives you keywords. Social gives you demographics. ChatGPT gives you the full conversation: what the user wants, why, and how much they'll spend. At $60 CPMs, advertisers aren't flinching.
Digital Advertising
ChatGPT is testing ads (probably a good move)
Anthropic bought a Super Bowl spot to mock ChatGPT ads. But the real story for European users isn't the drama. It's the price: €8/month with ads, or €23 without.
SEO & Search
GEO will die. SEO won't.
Everyone says SEO is dying and GEO is the future. The data says the opposite. 92% of AI citations come from organic results, 86% of job postings still say SEO, and every 'GEO technique' is standard practice repackaged. GEO is a fad. SEO absorbs and moves on.
Artificial Intelligence
What is RAG? AI's most confusing term, explained
RAG gets thrown around in every AI conversation, but the term covers everything from basic search to multi-step intelligent retrieval. Here's what it actually means.
SEO & Search
Google's 2MB crawl limit and the GEO problem nobody is talking about
Google revealed a 2MB indexing limit that existed for years. Most sites are unaffected, but the real story is about AI crawler visibility and why server-side rendering matters now more than ever.
Insights
Welcome to the Thinking Too Blog
We are launching our blog to share insights on digital strategy, design, development, and operations. Expect practical knowledge from our team.